A novel promotional strategy for movie ‘Vathikuchi’ by AR Murugadoss

Bookmark and Share

Wednesday, Mar 13, 2013

A novel promotional strategy for movie ‘Vathikuchi’ by AR Murugadoss

‘Vathikuchi’ is movie starring Dileepan, younger brother of director AR Murugadoss.  Anjali pairs up with Dileepan for the movie.  The movie is set for release the coming 15th.  For the movie, they have come out with a novel way of promotion. 

In the movie, Dileepan does auto driver.  Anjali does woman who takes the auto almost daily.  So, there is importance to auto in the movie.  They have used the auto for movie promotion. 

They have arranged autos in Chennai, Trichy and Coimbatore and have pasted pictures inside the auto showing Dileepan and Anjali.  The exteriors of the autos have ‘Vathikuchi’ advertisement. When one gives a fleeting look, he or she would feel like both Dileepan and Anjali are sitting inside the auto. 

They park the autos in places where is movement of people. Dance artistes inside the auto come out and dance to the number.  About 200 autos have been arranged for the purpose of promotion.  Also, arrangements are in progress to make Dileepan and Anjali turn up at theatres in auto during day of release to welcome audience.

Tags: a novel promotional strategy for movie ‘vathikuchi’ by ar murugadoss, Vathikuchi Movie promo.


Post your comment about a novel promotional strategy for movie ‘vathikuchi’ by ar murugadoss







Latest Gallery