Action against theatres screening ‘Viswaroopam’, says Theatre Owners Association

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Sunday, Dec 30, 2012

Action against theatres screening ‘Viswaroopam’, says Theatre Owners Association

Tamil Nadu Theatre Owners Association has decided not to provide theatres for movies including Kamal Haasan’s ‘Viswaroopam’.  Also, they have conveyed that action would be initiated if anybody violates the decision and provides theatre for the movie. 

Movie ‘Viswaroopam’, directed and acted by Kamal Haasan is set for release the coming January 11th.  One day prior to release in theatres, the movie is to be premiered through DTH.  Theatre owners have conveyed protest to premiering the movie through DTH.  Also, they have announced that they would not screen the movie in theatres if the movie is relayed through DTH. 

Kamal has not withdrawn from his decision.  He is resolute about premiering the movie through DTH.  Regarding the move, Kamal Haasan spoke: -

‘This is the first time in world that a movie is screened through DTH.  This would destroy the pirated video profession.  The income would come to us.  About 390 theatres in Tamil Nadu have volunteered to screen the movie.  The movie would hit screens on the scheduled day.’

Also, Kamal Haasan conveyed that Airtel, Sun, Dish, Videocon, and Reliance have volunteered to premier the movie ‘Viswaroopam’ through DTH.  Following this, theatre owners have called for urgent meeting. 

Tamil Nadu Tamil Nadu Theatre Owners Association Secretary, Trichy Sridhar said that the meeting would be held the coming Jan 3rd at 11 in the morning at Trichy.  A decision with regard to ignoring movie ‘Viswaroopam’ would be arrived at.

As Kamal announced that 390 theatres have volunteered to screen the movie, discussion is to be held with regard to finding out the theatres which have volunteered to screen the movie.

Also, decisions are to be arrived at that those movies screened in theatres screening ‘Viswaroopam’ would not be screened in other theatres.

Per connection, an amount of Rs 1000 has been fixed to view ‘Viswaroopam’ through DTH.  About 80 percent of the income would go to Kamal Haasan and 20 percent would go to DTH Companies.

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