Kalyan Jewellers takes back the Aishwarya ad

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Friday, Apr 24, 2015

Kalyan Jewellers takes back the Aishwarya ad

After the open letter written by activists criticizing a Kalyan jeweler’s advertisement as ‘racist’, the jeweler’s announced to pull back the ad.

The statement was published in their Facebook page stating "With regard to the item Open letter to Aishwarya Rai Bachchan: This ad you figure in is insidiously racist, the creative was intended to present the royalty, timeless beauty and elegance.

However, if we have inadvertently hurt the sentiments of any individual or organization, we deeply regret the same. We have started the process of withdrawing this creative from our campaign."

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