Mankatha Audio Launch on Radio Mirchi 98.3 FM

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Monday, Aug 08, 2011

Mankatha Audio Launch on Radio Mirchi 98.3 FM

The much awaited day is just less than 48 hours and all Thala fans are gearing up for the big day of the audio launch of Mankatha i.e. August 10th, 2011.

The fans and audiences have expected a grand audio launch but it is bit disappointing to hear that the launch is happening without much fanfare as the makers have planned in a simple manner at Chennai Radio Mirchi 98.3 FM.  Producer Dhayanidhi Alagiri has actually planned for a world sort of audio launch but later decided to skip as Ajith will not be present at the press meet.

Mankatha audio launch is happening in an innovative manner and the fans can tune into Radio Mirchi to listen to the songs along with an interactive chat with Yuvan Shankar Raja and Venkat Prabhu.

Sony Music known for its innovative music concepts, as apart of its marketing initiative, will be premiering the songs of the film on all leading Chennai radio stations giving the fans an opportunity to listen and enjoy the songs.

Sony Music plans to pull its digital delivery infrastructure and ensures that all music lovers can access the Mankatha songs legally as the songs will be available through Nokia ovi store as well as through legal downloads on the internet. They are also in partnership with mobile operators to make sure that songs are available to the music lovers and fans as caller tunes and ringtones.

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