Sony Pictures ties up with Prithviraj

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Saturday, Mar 17, 2018

Sony Pictures ties up with Prithviraj

After Pad Man and forthcoming release 102 Not Out, Sony Pictures International Productions is making its foray in regional cinema. They have tied up with actor Prithviraj’s to bankroll his maiden home production in Malayalam. The movie will go oin floors by mid-April 2018. 'We have been looking for the right opportunity to break into the fast-growing regional Indian markets,' said Laine Kline, Head of Sony Pictures International Productions.

'In this partnership with Prithviraj, we’ve found the perfect entry.'Managing Director, Sony Pictures Entertainment, India, Vivek Krishnani, said, 'India’s burgeoning regional cinema has strongly demonstrated its creative prowess in last decade, with much of its rich content, ground breaking narrative and production quality matching with the best in the global cinema.

When it comes to Malayalam cinema, which is the fastest growing industry, we couldn’t have found a better partner than Prithviraj.' 'He is hands down one of the most versatile actors in the country with an enviable body of work that spans across all genres and has consistently pushed the boundaries of Malayalam cinema – through his blockbusters like Ezra and Ennu Ninte Moideen on one end to Amar Akbar Anthony, Anarkali and Mumbai Police on the other.

Our partnership with Prithviraj and Supriya’s home banner- Prithviraj Productions is in line with our constant endeavour to look for partners who share our vision of bringing to the audience, content led entertaining cinema- be it Pad Man or 102 Not Out.

'On his part Prithviraj, said, 'In more ways than one, I believe it’s a landmark event for Malayalam film industry. Sony Pictures, the international studio behind iconic blockbusters and entertainers like 2012, the Spider-Man franchise and most recently Jumanji, ramped up its local production with Pad Man early this year and is now stepping into the small and dense world of Malayalam cinema. What makes this partnership doubly exciting is the nature of the film that we are producing together.

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