Tamil cinema touches 100 releases in 2016

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Friday, Jun 10, 2016

Tamil cinema touches 100 releases in 2016

This week-end is special in Tamil cinema as the number of releases for the year (2016) so far has touched hundred.

Technological advancement that includes digital filmmaking has ensured that there is at least three to four films hitting the screens every weekend.But this is no news to rejopice, say many indisers in the industry.

They say out of the 100 films which hit the screens till now, 80-plus films were damp squibs.  According to Kannan, a trade analyst, 'there is a boom in production because of digital revolution. Movies can be made digitally for as low as Rs 50 lakh onwards.

Hence Kollywood managed a fastest century'.'A spurt of releases every weekend means very little shelf life for any film.  These days producing a movie is easy. But to market it properly and release across theatres is a Herculean task', he adds.

Tags: tamil cinema touches 100 releases in 2016, Tamil cinema.


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