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PC World Business gains a new level of online competitive intelligence from Cogenta's NetPrice

Feb 18, 2007, 13:33
A new competitive intelligence service that provides real-time data from online resources is being implemented by PC World Business. The service, NetPrice from Cogenta, will provide accurate competitive analysis in a quick and efficient way and is unlike anything currently available on the market.

David Gould, Commercial Director at PC World Business explains, "NetPrice will provide us with a range of information, from competitive stock movement, availability and pricing information, providing us with a sophisticated market picture every day. It will give us greater confidence in the accuracy of the data, so decisions can be made when we feel it is necessary, helping us to meet our objective of delivering a competitor beating service".

PC World Business is part of £7bn turnover DSG international plc which includes some of the following brands - Currys, Dixons.co.uk, The Link, PC World and Genesis Communications. Its customers benefit from one of the world's largest buying forces and exclusive supplier relationships.

Douglas Orr, CEO of Cogenta, the company which has developed NetPrice, explains, "NetPrice has the potential to change the shape of online retailing. It gives retailers the confidence to make stronger business decisions on pricing, product and marketing.

"There are a range of NetPrice Services. Customers can choose to track just their key products or manage their complete product range to include more detailed analysis. We are not aware of any company offering this type or level of service," adds Orr. "Customers have consistent access to a unique set of fresh market data, delivered to them on a daily basis."

NetPrice also enables users to extract and analyse subsets of captured data, export results to third party applications, plus easily validate results back to source sites.
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