Tamil Star

Graphic warning images on cigarette packs - do they work?

Posted in: Health News
Jun 18, 2012 - 7:51:26 AM


cigarette-warning-label-cancer.jpg
Cigarette warning label
A recent US research found that graphic images, such as of patients hooked up to ventilators, do actually work.

A study, posted in the American Journal of Preventive Medicine, involving 200 smokers found that it was easier for 83% of the smokers to remember the health warning found on labels if they were accompanied by a graphic image.

There was only a 50% success rate when the package contained a text-only warning.

The University of Pennsylvania measured the time smokers spent viewing cigarette advertisement containing warning labels, using eye-tracking technology.

Each participant was asked to write down the warning they just looked at on the advertisement to test how well they remembered the information.

The study showed that the faster and longer the smoker's eyes were on the label, those smokers were able to remember the information more correctly.

As a fellow human being who read the research study, this writer wants the governments around the world to make the graphic image on cigarette packs mandatory so that it will hopefully stop the would-be smokers.

It is better to be safe than sorry!

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